• Taking an existing activity and making it 10x faster
• Making an existing activity 10x better (& networked)
• Create a new inventory to be sold in a marketplace
• Discover new willingness to pay
• Connect a group of people who were not visibly connected before
• Give people a new or easier way to make money
• Turn something digital that isn't digital
• Find a way to offer 0 pricing
• Create a young version of a proven product
• Find a new 'pleasure center' in the mind