• Sean ellis test - Ask customer how would feel if they don't or can't use the product. Measure the response by disappointed, very disappointed. - Just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed" - The industry average is 40%, which is, if 40% of customers say they will be very disappointed, then company fails the product market fit. If the results like slack reaches 51%, then it (product-company) can become a growth story or might achieve product market fit.
• Target high expectation customers. The target segment of your entire TG who will use your product more often, in superhuman's case it was sales professionals, business development people etc. Try the Sean ellis test to these customers and ask the critical component of the product that they can't live without. Capture that and implement it in your product, re-run it and see if the rating goes up. In super human's case, the team implemented 'speed' in their product and created a mobile application, the rating moved to 58% .
• Do not compromise on the essential tools to enhance customer experience. Always have customers choose if they would like to have a tool assist their experience. Pixel tracking was an opt-in for users after the press demanded for it to be taken down. Vohra balanced the business needs with technological constraints and allowed users choose.