Date - 18th June 2020

Nike has been pushing boundaries in health-tech for some time now. I remember their early Nike+ Sports band kit (2008), Nike+ fuel bands (2013) that promised individuals of an active lifestyle. They were the pioneers in bringing this new accessible tech to consumers and eventually other companies caught on to this namely Pebble, Fitbit, Adidas (Mi-coach) and Apple.

I have been a considerable fitness,health and nutrition enthusiast. Over the years, I have tried various fitness formats like gym, functional fitness and CrossFit. I used to cycle and occasionally run to my previous workplace. Being a curious person helps me to think, question and analyze many things from signboards on the highway, aisles arrangement in supermarkets, mobile apps and much more.

Since the lockdown, various fitness apps have helped me plan a workout daily. I have particularly liked Nike Training Club app over the others. Their plans integrate a running module in addition to strength and conditioning. I have used it several times in the past but have never paid attention to several aspects of the app.

I took time and tried understanding different elements of the app as a user. Below is my understanding, observation and thoughts of Nike Training Club mobile app.

Nike Training Club (NTC) helps individuals to work out at any place, without any cost and tailors the workouts to individuals needs

Below are the topics that I have covered in this analysis

Index

1. Registration
2. Onboarding
3. Experience
   • Workouts
   • Feed
   • Activity
   • Inbox
4. Overall

1. Registration

Nike has always been community-centric when it comes to their product launches, and it reflects in the language they have used throughout NTC. When you open the app for a new user, the screen mentions ‘Join’ instead of ‘Sign-up or Register’.

Once the individual registers, it asks a few questions to personalize the experience. At this stage, I found a few interesting things

• I didn’t get any email from NTC about the app to the registered email address
• In the registration page though, it says sign-in instead of login. Whoopsies.
• If you look closely, you cannot skip the onboarding process
• It doesn’t distract the user from uploading a display picture at this stage

2. Onboarding

When you click on ‘Get Started’ button, it asks two questions

• gender
• and current active schedule

Observations

• The individual has to choose one of two genders mentioned, and there is no option of ‘other’ or ‘don’t want to disclose’
• I like how they have shown ‘Female’ ‘Male’ arrangement on the screen.
• The onboarding screen specifies the number of filters (1/2 and 2/2) a user has before she/he discovers or engages with the core functionality.

NTC doesn’t ask the individual about her/his goal. It only asks individuals current active schedule and recommends the workout.

After choosing the gender and current active schedule, below are the two screens the individual sees.

• Achievement locker - virtual badges that one can earn (gamification element) and
• Language - surprisingly, NTC asks to select the language.

3. Experience – core functionality

a. Workouts